mention what are the characteristics of “bad links” ?

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The characteristics of “bad links” are Links from sites that are unrelated to your sites Links from low Page Rank and Low traffic Links from link exchanges Links from those sites that aren't in Google index Paid links Link from constant anchor texts returning from multiple sites Spammy links from blogs or articles.

what one ought to do to avoid the penalty?

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Do not link to the other website with unhealthy page rank Avoid Poison words, for instance word “link”, once you machine-readable text this text to allow the link to your web site it becomes poison words Avoid stealing text or imagesfrom other domains Avoid re-directing users to another page through refresh meta-tags – don’t instantly send user or guests to a different page even before he or she clicked on the online page link

justify what's on-page and off page optimization?

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Off page optimization: it's the method of boosting your search engine ranking by obtaining external links inform back thereto On page optimisation: On page optimization directly deals with the content and structure of the website.

list out some of the helpful on-line marketing tools?

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Some of the helpful on-line marketing tools are Google Analytics Digital point keyword tracker Crazy egg heat maps Keyword discovery StumbleUpon XML Sitemap Generator Favicon generator SubmitExpress Link popularity

what ought to be the approach for effective pay per click campaings?

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For effective Pay Per Click campaign, you would like to try and do following things Add additional PPC keywords: By adding additional keywords that area unit relevant to your business, you'll be able to expand the reach of your pay per click Split Ad teams: By ripping up your ad groups into smaller and additional relevant ad groups, you can improve click-through-rate (CTR) Review expensive PPC keywords: Review expensive and underneath acting keywords Refine landing page: To align with individual search queries modify the content and callto-action of your landing page Add negative keywords: to enhance campaign relevance and scale back wasted pay, add non-converting terms /negative keywords. ( once search therewith keyword, it will not show your website/content)

mention what are the key components to optimize the conversion rates per ppc?

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Conversion rate is nothing however to bring a lot of visitors to your website. to extend the conversion rates you have got to specialise in following things Write compelling content on your website that's relevant to the keyword or search query Maintain a high degree of relevancy between your ads and corresponding landing pages The webpage ought to simple registering method, signing up for a newsletter or creating a purchase Check design of your landing page that ought to have right combination of color, layout and interface to draw in additional customers

mention what's an efficient ppc keyword ought to be like?

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An effective PPC keyword ought to be Relevant : List out the targeted keywords Exhaustive : excluding preferred keywords it ought to embody the “long tail of search” Expansive: PPC is repetitive, so the keyword list ought to be perpetually growing and adapting

justify what's google adwords?

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Google Adwords is the single hottest PPC advertising system within the world. It works on Pay per click model. The AdWords platform allows the business to make ads that seem on Google search engine and their different properties.

mention what are the first models for decisive pay-per-click ?

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The primary models for decisive Pay-Per-Click are Flat rate PPC : In this kind of model, each publisher and advertizer comply with a fixed amount that may be paid for each click. In most time, the publisher encompasses a rate card for PPC set up supported totally different areas of their website or network. the amount varies as per the content that typically attracts additional or less folks. Bid primarily based PPC : In this kind of model, the advertizer competes with different advertisers in a very personal auction hosted by a publisher. The advertizer can inform publisher for the most amount of bid he's willing to pay.

mention what are the key areas where you'll be able to use keywords to optimize the positioning ranking?

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For higher page ranking, you need to use the keywords in following areas Keyword in website URL Keyword in website Title Keyword in Meta tag Keyword in website content Keyword density in body text Keywords in Headlines

justify what's ppc or pay per click advertising?

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Pay Per Click additionally called value Per Click, could be a technique accustomed direct traffic to websites. In this technique, advertisers pay the publisher ( web site owner or host of the website) once the ad is clicked. In different words, it's the quantity spent to induce an advert clicked.

justify what's a keyword in digital marketing ? how vital is it from the purpose of seo?

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“Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific info. From SEO purpose of read, for higher page ranking keywords are terribly crucial. however and wherever you have used the keywords can mirror your website ranking.

justify what's seo?

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Search Engine optimisation wide called SEO is the method of rising the structure, content and organization of your website, so the Search engines will index them properly. It also involves doing promotional activities to spice up your search engine rank.

however are you able to categorise the digital marketing?

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The digital marketing/communication is categorised into 2 segments Inbound Marketing: This techniques takes the assistance of social media, digital content in ebooks, webinars or e-newsletter to extend the quantity of clicks on links and learn additional about a company and its services. Outbound Marketing: This phase includes putting ads, cold-calls, e-mails or reach out potential customers through digital mediums

justify what's digital marketing?

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Digital marketing is the complete promoting techniques through the web. It includes varied techniques like SEO, SEM and link building.

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