Facebook Marketing

Facebook Marketing

The Facebook is termed as the big dad of Social Media. Because Facebook is the fastest and quickest growing social platform which nearing 2 billion monthly users. Facebook is a powerful social platform where an advertiser can reach customer based on their interest, profession, and demographics, etc. Provide the advertiser targeted reach which results in better ROI.

“Facebook marketing always happens using Facebook pages and groups.”

Facebook Page Types:

Facebook allows every business to create the page-according category they belong to. With which they share the information with their targeted audience who got interested in that particular category of business.

Facebook mainly assist six categories:

  • Local business or place Eg:-Restaurants, printing shops, and local boutiques etc.

  • Company, organization or institution Eg:- Colleges, NGO’s and companies.

  • Brand or product Eg:-Electronics, Cars and Furniture etc

  • Artist, band or public figure Eg:-Celebrities, Famous bands and politicians etc

  • Entertainment Eg:-Movies,games and Magazine etc

  • Cause or community Eg:-Religious, Anti-tobacco and protect pets etc

Give your brand, business or cause a voice on Facebook and connect with the people who matter to you. It's free to set up. Just choose a Page type to get started.

Step1:- Go to Create the page

Step 2:- Select the page according to your requirement (For reference please look into page types

Fill the details in your desired category and click on get started. Step3: You will be taken to your page

Step 4: Add the cover photo and Display picture. Cover photo: In this area, we need to showcase the Company vision or Services or the offers currently trending according to your business. Display Picture: - In this area, we need to display the business logo. Display picture size ? 180px x 180px Cover photo size ? 851px x 315px

Step 5:- Create CTA (Add button in above image)

CTA: Call-to-action is a button on your page directs the audience to straight away to the desired location. This is a great way of generating leads, get traffic, bookings, subscriptions and much more. You can choose CTA according to your business or category.

Step 6:- Fill the details in about column

Step 7:- Page Creation Completed

Business or Brand page Promotion on Facebook:-

Facebook Promotion

Paid Organic

Facebook ads Post strategy (Awareness,Consideration (5 posts, Group Strategy and offer and Conversion ) creation etc)``

Let us start with paid promotion

Facebook provides you the luxury of selecting ad types according to the requirements of your page. This depends on a lot of factors like what type of campaign you are running and your target audience. Facebook is a company, which always struggle to build tailor-made ads for its users.

Before running any campaign it is always suggested to analyze the requirements and plan the campaign objective according to it. Here we got main objectives for the Facebook campaign? Awareness




When a company, brand, or product is launched, it needs alarm the public it is now available or it is coming to the market.

  • Brand Awareness:-

Reach people who are more likely to pay attention to your adverts and increase awareness for your brand.

  • Reach :-

Show your advert to the maximum number of people. Choose this objective if you'd like to show your advert to the largest audience for your budget.


Objectives that get people to start thinking about your business and look for more information about it.

  • Traffic:-

Send more people to a destination on or off Facebook.

  • Engagement

Get more people to see and engage with your post or Page. Engagement can include comments, shares, likes, event responses and offer claims.

  • App Installs

Send people to the store where they can purchase your app.

  • Video Views

Promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand.

  • Lead Generation

Collect lead information from people who are interested in your business.


Objectives that encourage people interested in your business to purchase or use your product or service.

  • Conversions

Get more people to use your website, Facebook app, or mobile app. To track and measure conversions, use the Facebook pixel or app events.

What platforms support the conversions objective?

  • Facebook

  • Instagram

  • Audience Network

  • Messenger

Which ad formats can I choose from in the conversions objective?

  • Single Image

  • Single Video

  • Carousel

  • Slideshow

  • Canvas

  • Collection

  • Product catalog sales

Show products from your product catalog based on your target audience What platforms support the product catalog sales objective?

  • Facebook

  • Instagram

  • Audience Network

Which ad formats can I choose from in the product catalog sales objective?

  • Single Image
  • Carousel

  • Store visits

Promote multiple business locations to people who are nearby.

What platforms support the store visits objective?


Which ad formats can I choose from in the store visits objective?

  • Photo

  • Video

  • Carousel

  • Slideshow


To create a Facebook ad in Ads Manager, go to ad creation.

Creating your campaign

Choose your objective The first step in creating an ad in ad creation is choosing an objective from the list.

Name your campaign Next, to Campaign Name, add a name for your campaign or use the default name that appears.

Creating your ad sets

Naming your ad set Next, to Ad Set Name, add a name for your ad set or use the default name that appears.

Select your Page You'll only be prompted to add a Page if you've selected an ad objective that requires a Page selection. If you don't see the Pages section, skip to the Audience section. If you create ads for multiple Facebook pages, select the Page you would like to create an ad for.

Choose your audience In the Audience section, fill out the details of your audience. You can choose audience characteristics such as age, gender, interests and more. Learn about the targeting options available.

Select your ad placements In the Placements section, decide where your ads will appear on Facebook, Instagram or Audience Network. If you select Automatic Placements, your ads will be shown to your audience in a place that it's likely to perform best. If you would like to do this manually, select Edit Placements. Learn more about selecting ad placements.

Set your budget and ad schedule In the Budget & Schedule section, you can choose a budget and set your ad's schedule. Learn more about thebudget, delivery, and charges on your Facebook ads.

Learn about minimum daily budgets and how spending money on advertising works.

Creating your ads Select an ad format In the Format section, choose from several ad formats, including Carousel, single image, single video, slideshow, or Canvas.

Choose your media In the Media section, choose the creative you would like to use in your ad.

Add text to your ads After choosing your images, you can enter the text you'd like your ad to have. You may also have the option to add a call-to-action button, choose a pixel and more.

Note: If you're running ads that aren't associated with a Facebook Page, you'll only be able to run ads in the right column of Facebook.

Placing your order and choosing how you want to pay for your ads When you're ready, click Place Order at the bottom of ad creation to order your Facebook ads. The first time you place an order, you'll be asked to enter your payment information. Learn more about payment options for advertising.

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